100-day reading campaign ‘Padhe Bharat’ has been launched by Education Ministry.

an important step to improve learning levels of students. These steps will develop creativity, critical thinking, vocabulary and the ability to express both verbally and in writing of the children. It will help them to build a relation between their surroundings and real life situation.


this regard, 21st February which is celebrated as International Mother Tongue Day, has also been integrated with this campaign. This day will be celebrated with the activity of KahaniPadhoApniBhasa Main (Reading story in own language) across the country by encouraging children to read in their mother tongue/local language. This will help in promoting local language and culture of our society.


The launch of the 100 is in alignment with the National Education Policy (NEP) 2020 which emphasises the promotion of joyful reading culture for children by ensuring the availability of age-appropriate reading books for children in local/mother tongue/regional/tribal Language.


The campaign will be organised for 1000 days (14 weeks) beginning from January 1 to April 10, 2022. The campaign aims to have participation of all stakeholders at national and state level including children, teachers, parents, community, educational administrators.


In the campaign one activity per week, per group has been designed with the focus on making reading enjoyable and build lifelong association with the joy of reading. There is a need to create an enabling environment in which students read for pleasure and develop their skills through a process that is enjoyable and sustainable and which remains with them for life.


Pic Courtesy: Pragativadi News


A comprehensive guideline considering age appropriate weekly calendar of activities has been prepared and shared with states and union territories. These activities designed have been kept simple and enjoyable so that these can also be easily conducted with the materials and resources available at home and with the help of parents, peers and siblings, in case the schools are closed.


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